Crawlability & Indexing
Robots.txt, XML sitemaps, crawl depth, orphaned pages, and canonicalisation — we make sure Googlebot can reach and index every page that matters.
Service
Technical SEO that search engines actually trust
Most sites leak rankings through broken crawl paths, slow Core Web Vitals, and faulty schema. We audit every layer of your site's technical foundation — then fix it.
Why It Matters
The invisible foundation
every ranking depends on
Technical SEO is what everything else sits on. You can publish the best content in your industry and earn hundreds of backlinks — but if Google can't efficiently crawl, index, and interpret your pages, none of it matters.
Our engagements start with a forensic-level audit: we map every crawl path, test every Core Web Vital, validate every structured data block, and trace every redirect chain. Then we deliver a prioritised fix plan — and execute it.
Where sites typically lose rankings
% of audited sites with significant issues in each area (2023–2025, n=80+)
What We Fix
Every layer of your
technical foundation
A comprehensive audit across all six areas Google uses to evaluate crawlability, performance, and trust.
Core Web Vitals
LCP, INP, and CLS fixes that move the needle in PageSpeed Insights, Search Console, and real-user experience measurements.
Structured Data & Schema
JSON-LD implementation for rich results — FAQPage, Product, LocalBusiness, Article, BreadcrumbList — validated against Google's testing tools.
Site Architecture
Internal link topology, URL structure, silo architecture, and PageRank flow — built so topical authority concentrates where it counts.
HTTPS & Security Signals
SSL certificate health, mixed content errors, HSTS headers, and security signals that both browsers and search engines reward.
Mobile & International SEO
Responsive rendering audits, hreflang implementation, and geotargeting configuration for multi-region or multilingual sites.
Everything Included
A full-stack service,
not a one-off report
Every deliverable is actionable, every fix is tracked, and every improvement is measured against real ranking data.
200-Point Technical Audit Report
A prioritised, developer-ready document covering every technical signal Google uses to evaluate crawlability, indexability, and page experience.
Core Web Vitals Optimisation
Hands-on implementation of LCP, INP, and CLS improvements — image compression, render-blocking resource removal, and lazy loading.
Crawl Architecture Rebuild
Sitemap regeneration, robots.txt tuning, canonical tag audit, and redirect chain cleanup to maximise crawl budget and indexation.
Schema & Structured Data Implementation
Custom JSON-LD markup for the schema types relevant to your business, validated and monitored monthly.
Monthly Search Console & Crawl Monitoring
Recurring crawl reports, index coverage reviews, and Search Console anomaly alerts so technical regressions are caught before they cost rankings.
Our Process
A repeatable loop,
not a one-time report
Technical SEO moves fast. Our engagement is built around a continuous improvement cycle so regressions get caught before they cost rankings.
Week 1–2
Deep-Crawl Audit
We run your site through Screaming Frog, Ahrefs, and Search Console simultaneously — cross-referencing crawl data against real-world indexation to surface every gap.
Week 2–3
Prioritised Fix Plan
Every finding is ranked by impact and effort. You receive a sprint-ready task list your dev team can execute immediately — or we handle it for you.
Month 1–2
Implementation & Validation
Critical fixes go live, Core Web Vitals are measured in field data, schema is validated, and redirects are confirmed clean. We QA every change.
Ongoing
Monitor, Catch, Iterate
Monthly crawl reports, Search Console alerts, and quarterly re-audits keep your technical health from regressing as your site evolves.
Proven Results
Numbers from
80+ real engagements
Fixing the foundation compounds everything else. Across three years of technical SEO work, the pattern is consistent.
+147%
Avg. organic traffic lift
2.1×
Avg. crawl coverage increase
−62%
Core Web Vitals failure rate
80+
Sites audited & fixed
E-commerce / Retail
Crawl budget fix tripled indexed pages
A faceted navigation issue was burning 78% of crawl budget on URL variants. After restructuring robots.txt and consolidating canonicals, Google indexed 3× as many product pages within 6 weeks.
+214%
Organic sessions
6 wks
Time to results
SaaS / B2B
Core Web Vitals fix lifted page-one rankings
LCP of 8.4s was suppressing 23 high-intent landing pages below position 10. After server-side rendering changes and image optimisation, average LCP dropped to 1.9s — all 23 pages moved into the top 5.
+89%
Demo request leads
LCP 1.9s
Down from 8.4s
Our Toolkit
Professional-grade tools,
expert interpretation
Tools surface the data. Strategy turns findings into rankings. We use industry-leading software and apply the judgment that gets results.
SF
Screaming FrogAH
AhrefsGSC
Search ConsolePSI
PageSpeed InsightsSE
SEMrushGA4
Google Analytics 4Common Questions
Everything you
need to know
Can't find the answer you're looking for? Reach out directly — we're happy to talk through your specific situation.
Still have questions?
Talk to our team →
On-page SEO covers content and metadata on individual pages — title tags, headings, keyword usage. Technical SEO covers the infrastructure that lets search engines access and understand those pages: crawlability, site speed, structured data, HTTPS, and indexation. Both matter; technical comes first.
Core Web Vital improvements can show movement in Search Console within 4–6 weeks of deployment. Crawl and indexation changes typically see measurable ranking lifts within 6–10 weeks as Googlebot re-crawls your updated structure. The timeline depends on your site's size and crawl frequency.
Yes — and we prefer it. We can hand off a prioritised task list with full implementation specs to your devs, or handle the fixes ourselves. Most clients use a hybrid: we implement non-dev changes (robots.txt, sitemaps, schema) and brief your team on code-level fixes.
Both. We offer a one-time Audit + Fix sprint for sites that are fundamentally healthy but need a deep review, and an ongoing retainer for sites that ship new pages or features regularly. Ongoing monitoring is highly recommended — technical regressions are common after platform updates, migrations, and CMS changes.
We've audited sites ranging from 50 pages to 2 million+ URL e-commerce stores. Our process scales: smaller sites get a focused engagement; enterprise sites get dedicated crawl tooling and a larger team. Contact us and we'll scope appropriately.
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