Digital PR & Data-Led Campaigns
We create newsworthy assets — original studies, data visualisations, and expert commentary — and pitch them to journalists at national and industry publications who link back as a condition of coverage.
Service
Backlinks that authority flows from, not just points to
Most link building produces links Google ignores. We earn placements on real editorial sites through digital PR, data-led content, and relationship outreach — the kind that moves Domain Authority and ranking position.
Why It Matters
Links are still Google's
strongest ranking signal
Backlinks are votes of confidence. The more high-authority, topically relevant sites that link to you, the more Google trusts your pages to deserve top positions. Content and technical SEO raise the ceiling — but links are what break through it.
We don't buy links, use private blog networks, or rely on directory submissions. Every placement we earn is on a real publication with real traffic — the kind Google counts, and that brings referral visits alongside ranking gains.
What drives link campaign ROI
% of ranking impact attributed to each link quality factor (internal study, 2023–2025, n=60+ campaigns)
How We Build Links
Six proven tactics, one
cohesive campaign
Every link we earn comes through one of these six methods — all white-hat, all documented, all reported to you monthly.
Editorial Outreach
Personalised, research-backed outreach to editors, bloggers, and content managers in your niche — offering genuine value in exchange for contextual link placements within relevant existing content.
Broken Link Reclamation
We identify broken external links on high-authority sites in your industry and pitch your content as the replacement — turning dead ends into live backlinks at above-average conversion rates.
Guest Contributions
Genuinely authored articles placed on industry-relevant publications with real editorial standards. No link farms, no low-DR throwaway blogs — only placements your audience would actually read.
Competitor Gap Analysis
We reverse-engineer the backlink profiles of your top-ranking competitors and systematically target every high-value domain linking to them but not to you — closing the gap systematically.
Link Profile Cleanup & Disavow
Toxic, spammy, or manipulative links from past campaigns can drag your rankings down. We audit your full backlink profile, identify harmful links, and submit a targeted disavow file to Google.
Everything Included
A full-stack campaign,
not a link count
We don't sell links by the piece. Every engagement is strategy-led — built around your niche, your competitors, and the pages that will actually move in rankings.
Backlink Profile Audit & Gap Analysis
A full audit of your existing link profile — strengths, weaknesses, toxic links, and a prioritised list of competitor domains you should be winning but aren't.
Monthly Link Acquisition Campaign
Active outreach across digital PR, editorial, and broken link tactics every month — with transparent reporting on pitches sent, responses received, and links secured.
Linkable Asset Creation
Original research, data studies, or expert guides crafted specifically to attract natural links in your industry — assets that keep earning long after they're published.
Anchor Text & Velocity Management
Natural anchor text distribution and controlled link velocity to build authority without triggering algorithmic penalties — every acquisition timed and profiled deliberately.
Monthly Link Report & DA Tracking
A full monthly report with every new link, its DR, anchor text, and target page — plus Domain Authority and ranking movement tracked against campaign goals.
Our Process
A repeatable campaign,
not a one-time push
Link authority compounds over time. Our engagement is built as a rolling campaign — each month building on the last, with transparent reporting at every step.
Week 1–2
Profile Audit & Strategy
We audit your full backlink profile using Ahrefs and Majestic, map your top competitors' link sources, and identify the highest-value domains to target in your niche.
Week 2–4
Prospect List & Asset Build
We build a qualified prospect list and create or brief any linkable assets needed for the campaign — data studies, expert guides, or tools designed to earn links naturally.
Month 1–3
Active Outreach & Placement
Personalised outreach goes live across digital PR, editorial, and broken link channels. Every response is managed, every placement is QA'd before going live.
Ongoing
Report, Refine, Repeat
Monthly reports cover every new link, its authority metrics, and ranking movement. We refine targeting each month based on what's converting and where competitors are gaining ground.
Proven Results
Numbers from
60+ real campaigns
When link authority stacks consistently, ranking gains follow. These are aggregate outcomes across three years of campaigns.
+93%
Avg. ranking lift after 90 days
38+
Avg. DR 50+ links per quarter
−71%
Toxic link rate after cleanup
60+
Campaigns run across all niches
Finance / Fintech
Digital PR study earned 47 DR 70+ links in one campaign
We created an original study on consumer debt patterns and pitched it to personal finance editors. The piece was picked up by 47 publications with a median DR of 74 — driving both link equity and 18,000 referral visits in the first month.
47
DR 70+ placements
+138%
Target keyword rankings
Legal / Professional Services
Competitor gap campaign closed a 60-domain authority deficit
A law firm had strong content but a backlink profile 60 domains behind its top competitors. Over six months of targeted editorial outreach, we closed that gap entirely — moving the site from page 3 to top-5 for 14 competitive terms.
+61
Net new referring domains
14 KWs
Moved to top 5
Our Toolkit
Professional-grade tools,
expert outreach
Data platforms surface the opportunities. Relationships and editorial judgment turn them into live placements. We use both.
AH
AhrefsMJ
MajesticSE
SEMrushBW
BuzzStreamHU
Hunter.ioGSC
Search ConsoleCommon Questions
Everything you need to know
Can't find the answer you're looking for? Reach out directly — we're happy to talk through your specific situation.
Still have questions?
Talk to our team →
Never. Paid link schemes and private blog networks are direct violations of Google's guidelines and carry manual penalty risk. Every link we earn is through editorial merit — digital PR, genuine outreach, and content-led campaigns. Our placements are on real sites with real traffic and real editorial standards.
We don't sell links by volume — quality drives rankings, not quantity. Most campaigns secure 6–15 high-authority placements per month, but a single DR 85 editorial link from a national publication can move rankings more than 50 low-quality links. We focus on the metrics that matter: Domain Rating, topical relevance, and ranking movement.
First placements typically go live within 8–12 weeks. Ranking movement usually follows 4–8 weeks after Google crawls and attributes the new links — so expect meaningful position changes around months 3–4. Link authority compounds: results accelerate significantly in months 5–12 as new links build on the existing base.
Yes. If your site has a history of spammy links from past campaigns or negative SEO attacks, we audit the full profile, identify genuinely harmful links, and submit a targeted disavow file to Google. We're conservative with disavows — removing good links by mistake is worse than leaving a few low-quality ones.
We've run successful campaigns in finance, legal, SaaS, e-commerce, healthcare, home services, travel, and more. The tactic mix shifts by niche — digital PR works brilliantly in finance and B2B; editorial outreach and broken link reclamation tend to outperform in e-commerce and local service verticals. Contact us and we'll walk you through what works in yours.
Get your free Link Profile audit
Enter your URL and we'll send you a snapshot of your backlink profile — including toxic links, competitor gaps, and your highest-value link opportunities — within 24 hours.
No credit card. No sales call required. Just a real audit in your inbox.