Google Business Profile Optimisation
Full GBP build-out or audit — categories, services, attributes, photos, Q&A, posts, and service areas — configured to match exactly how Google's local algorithm evaluates relevance and completeness.
Service
Dominate Google Maps & local search in your area
When someone nearby searches for what you offer, you should be in the top three. We optimise every local signal — your Google Business Profile, citations, reviews, and on-page localisation — so the Map Pack becomes your highest-converting channel.
Why It Matters
"Near me" searches have
never been more valuable
Over 46% of all Google searches have local intent. When someone searches "plumber near me" or "best dentist in Brooklyn," Google serves a Map Pack of three businesses above every organic result. If you're not in those three, your competitors are capturing demand that should be yours.
Local SEO is a distinct discipline from standard SEO — proximity, prominence, and relevance drive the Map Pack, not just backlinks and keywords. We optimise every layer: your Google Business Profile, your citations across 50+ directories, your on-site local signals, and your review velocity.
What drives Map Pack rankings
% of Map Pack ranking impact attributed to each local signal (internal study, 2023–2025, n=70+ campaigns)
What We Do
Every local signal,
fully optimised
The Map Pack rewards businesses that nail every local signal consistently. We cover all six — so nothing holds your ranking back.
NAP Citation Building & Cleanup
We build consistent Name, Address, Phone citations across 50+ high-authority directories — Yelp, Apple Maps, Bing Places, industry-specific platforms — and audit for conflicting or duplicate listings that suppress rankings.
Review Generation & Management
A systematic process for generating a steady cadence of authentic Google reviews — plus monitoring and response templates for negative feedback so your reputation stays strong and responsive.
Local Landing Pages
Geo-targeted service pages built with local schema, embedded maps, neighbourhood-specific copy, and localised internal linking — designed to rank for "service + city" queries and convert visitors into calls.
Local Schema Markup
LocalBusiness, OpeningHours, GeoCoordinates, and AggregateRating schema deployed in JSON-LD across every relevant page — giving Google precise, machine-readable signals about who you are and where you operate.
Local Link Building
Outreach to local news outlets, chambers of commerce, sponsorships, and community organisations to earn backlinks from geographically relevant domains — the link signal Google's local algorithm weights most heavily.
Everything Included
Built to own your
local market, not rent it
Every deliverable is tied directly to Map Pack ranking factors and local organic visibility — nothing generic, everything specific to your location and category.
Local SEO Audit & Competitor Benchmarking
A full audit of your GBP, citations, on-site signals, and review profile — benchmarked against the top three Map Pack competitors in your category and location.
Full Google Business Profile Management
Ongoing GBP management — weekly posts, Q&A monitoring, photo updates, service additions, and category testing — to maintain the freshness signals Google rewards with higher local rankings.
Citation Building Across 50+ Directories
New citations built on the highest-authority local and industry-specific directories, with existing citations corrected for NAP consistency and duplicate listings suppressed or removed.
Review Generation System
A hands-off process — email or SMS sequences, QR codes, and staff briefing — that generates a consistent stream of genuine reviews and improves your average star rating over time.
Monthly Local Ranking & Visibility Report
Map Pack position tracking across your key service + location queries, GBP performance metrics (calls, directions, website clicks), and citation health — all in one clear monthly report.
Our Process
From invisible to
Map Pack in weeks
Local SEO has fast feedback loops — GBP changes and citation corrections can move rankings in weeks. Our process is built to capture quick wins first, then layer in sustained authority growth.
Week 1–2
Local Audit & Competitor Analysis
We audit your GBP completeness, citation accuracy across 80+ directories, on-site local signals, and review profile — then benchmark every metric against the businesses currently sitting in your Map Pack.
Week 2–4
Foundation Fixes
GBP is fully built out, NAP inconsistencies are corrected, duplicate listings are suppressed, and LocalBusiness schema goes live on your site. These foundational fixes often produce visible ranking movement on their own.
Month 1–3
Authority & Review Build
New citations go live on priority directories, local landing pages are built or optimised, the review generation system launches, and local link outreach begins targeting community and industry publications.
Ongoing
Maintain, Monitor & Expand
Monthly GBP management keeps freshness signals strong. Ranking reports track Map Pack position week by week. As you rank in your core area, we expand coverage to surrounding neighbourhoods and service areas.
Proven Results
Numbers from
70+ local campaigns
Local SEO has some of the fastest and most measurable ROI in digital marketing. These are the consistent outcomes across three years of campaigns.
+178%
Avg. Maps impressions lift
84%
Clients reach Map Pack top 3
+124%
Avg. GBP call volume increase
70+
Local campaigns delivered
Home Services / HVAC
GBP overhaul pushed business from position 9 to Map Pack top 3
An HVAC company was invisible in local search despite five years of trading. After a full GBP optimisation, 60 citation corrections, and a structured review campaign, they reached Map Pack position 2 for their primary service area within 8 weeks — generating a 3× increase in inbound calls.
3×
Inbound call volume
8 wks
Time to Map Pack top 3
Healthcare / Dental Practice
Review strategy lifted star rating and new patient bookings
A dental group with 3 locations had a patchy review profile averaging 3.8 stars. After deploying a post-appointment review system and responding consistently to all feedback, their average rose to 4.7 stars across all locations — driving a 67% increase in new patient form submissions from organic local search.
4.7 ★
Up from 3.8 avg. rating
+67%
New patient form submissions
Our Toolkit
Professional-grade tools,
local expertise
Local SEO requires specialist platforms built for citation management, rank tracking at the postcode level, and GBP analytics. We use the best of them.
BW
BrightLocalYX
YextAH
AhrefsGSC
Search ConsoleGBP
Google BusinessSE
SEMrush LocalCommon Questions
Everything you
need to know
Can't find the answer you're looking for? Reach out directly — we're happy to walk through your specific location and category.
Still have questions?
Talk to our team →
Standard SEO targets organic blue-link results for broad queries. Local SEO targets the Map Pack — the three business listings that appear above organic results for location-intent searches. The ranking factors are different: proximity to the searcher, GBP completeness, citation consistency, and review signals matter far more than domain authority or page speed. Both are complementary but require separate strategies.
GBP optimisations and citation corrections can produce visible ranking movement within 4–6 weeks, since Google re-evaluates local signals relatively quickly. Reaching a stable top-3 Map Pack position in a competitive category typically takes 8–14 weeks. Less competitive markets often see results faster; high-competition urban categories may take 3–6 months of consistent work.
Yes — we work with single-location independents through to franchise networks with 100+ locations. Each location gets its own GBP, citations, and local landing page. Multi-location pricing is scaled; contact us for a custom quote based on your number of sites and service areas.
Yes. We request Manager access (not Owner — you always retain full ownership) and handle all ongoing GBP management: weekly posts, Q&A responses, photo updates, attribute optimisation, and monitoring for spam or listing issues. You're kept informed through monthly reports and can request changes any time.
We've run successful local campaigns for home services (HVAC, plumbing, roofing), healthcare (dental, medical, physio), legal, real estate, restaurants, automotive, and retail. The tactics are consistent; what changes is the citation landscape, keyword set, and competitive benchmark. Contact us with your category and we'll outline what's realistic in your market.
Get your free Local SEO audit
Enter your website and we'll send you a snapshot of your local presence — Map Pack position, GBP completeness score, citation gaps, and your top three quick wins — within 24 hours.
No credit card. No sales call required. Just a real audit in your inbox.