Winson Health — Simplifying Global Health Insurance
Winson Health specializes in international health insurance services across Asia, partnering with 40+ global insurers. Their mission: to simplify choosing the right health plan
by offering expert guidance, tailored coverage, and seamless service. Our goal: reflect global credibility,
make offerings easy to understand, and increase quote requests through clear messaging & user experience.
Client, Mission & Deliverables
Client
Winson Health — a global insurance intermediary, providing expert guidance and tailored international health insurance solutions across Asia.
Mission
Create a sleek, trust-building website that organizes complex insurance products clearly and increases quote requests through better UX.
Deliverables
- Service category pages
- “Why Choose Us” & Partner showcase
- Quote request forms
- Comparison tools & FAQs
- SEO & CMS set up
Main Challenges
Complex Product Offering
Multiple plan types (inpatient, outpatient, dental, maternity, evacuation, etc.) risk confusing users unless well structured.
Building Trust
With fine print and uncertainty common in international insurance, users need to trust Winson’s expertise and insurer partners.
Transparent Quoting Process
Quote forms and flows must be simple and quick in order to reduce drop-off and friction.
Highlighting Value & Benefits
Beyond cost: cashless billing, accident protection, specialist care etc. need strong visibility so users perceive full value.
Our Solutions
Design & UX
Hero / Lead messages like “Your health, our priority” to set tone. Clear segmentation of plan types via dedicated pages for Inpatient, Outpatient, Dental & Vision, Maternity, Evacuation.
Features & Functionality
Persistent quote CTA on every page; plan comparison tools; insurer logos & icons for benefit highlights (cashless billing, accident protection, etc.).
SEO & Marketing
Use of descriptive URLs, plain-language content explaining insurance terms, blog / resources for health insurance tips and region-specific guides.
Technical Stack
Responsive HTML/CSS/JS front-end; CMS backend to manage insurers, plan types, FAQ, quotes; integration with comparison tools and analytics.
Key Results
(Projected Outcomes)
Project Timeline
8-week build
Weeks 1–2
Discovery, mapping plan types, user personas.
Weeks 3–4
Wireframes, sitemap, design mockups.
Weeks 5–6
Front-end build, quote form & trust integration.
Weeks 7–8
SEO, content population, QA, launch.
Gallery
Tech Stack & Deliverables
Front-End
HTML5, CSS3, JS; mobile-first responsive design.
Back-End
CMS for insurers, plan types, FAQs, quotes.
Integrations
Quote forms, partner data, benefit comparison, analytics.
Trust Assets
Partner logos, reviews, regulatory licensing info.
Lessons Learned & Best Practices
- Clear plan categories reduce user confusion and decision fatigue.
- Benefit & value messaging matters more than price alone.
- Transparency (partners, FAQs, terms) builds trust, especially in insurance.
- Minimize and simplify quote forms to reduce abandonment.