STRUCTURE Commercial Real Estate — Elevating Real Estate IQ Online
STRUCTURE Commercial Real Estate (STRUCTURE CRE&PM), based in Tallahassee,
delivers strategic brokerage, consulting, and property management services to public, private,
and institutional clients. Our agency built a modern, mobile-first website from the ground up
to showcase services, reinforce industry authority, and build trust across multiple audiences.
STRUCTURE CRE Website Design & Development Overview
Client
STRUCTURE CRE&PM — a Tallahassee-based Real Estate IQ firm serving public, private,
and institutional clients through brokerage, consulting, and property management services.
Mission
Develop a modern website to present services clearly, strengthen credibility, and ensure trust-building
across client segments.
Deliverables
- Service Pages (Property Management, Brokerage, Consulting)
- Recognition & Memberships Section
- Mobile-first design
- SEO optimization
- CMS-powered backend
Challenges in Showcasing STRUCTURE CRE’s Expertise Online
Service Complexity
Needed to communicate multi-faceted services—property management,
brokerage, consulting—in a clear, unified structure.
Authority & Credibility
Required prominent display of professional affiliations and
awards (SIOR, BOMA, CCIM, Costar Power Broker Award).
Audience Clarity
Messaging had to address public, private, and institutional clients
with distinct but streamlined pathways.
Design, UX, and SEO Solutions for STRUCTURE CRE Website
Design & UX
Structured navigation and clean service categorization.
Mobile-first responsive design ensured accessibility for business users.
Features & Functionality
Distinct pages for each service. Recognition & Memberships section
highlighting affiliations and awards. Prominent contact details and social integration.
SEO & Marketing
Optimized service pages targeting local Tallahassee CRE keywords.
Clear URLs and structured data improved discoverability.
Technical
HTML5/CSS3/JS front-end with CMS backend for updates.
CDN deployment ensured fast performance.
Results Achieved for STRUCTURE Commercial Real Estate Website
STRUCTURE CRE Website Project Timeline
Weeks 1–2
Stakeholder interviews, service mapping, content strategy
Weeks 3–4
Wireframes & UI design for service & recognition pages
Weeks 5–6
Front-end development, CMS integration
Weeks 7–8
SEO setup, recognition content, performance testing, launch
STRUCTURE CRE Website Gallery & Visual Highlights
Technology Stack and Deliverables for STRUCTURE CRE Project
Flexible and scalable real estate platform
Front-End
HTML5, CSS3, JavaScript (responsive design)
Back-End
CMS for services, recognition, contact info
Integrations
Awards, recognition logos, contact forms, social icons
Assets
UI design system, recognition modules, service content
Lessons Learned and Best Practices from STRUCTURE CRE Project
- Structuring by service areas simplifies navigation for diverse clients.
- Professional affiliations and awards strengthen trust and credibility.
- Prominent contact details improve client conversion.
- Modular CMS templates keep services and recognition easy to update.