Case Study • Pest Control • Local Services

PestMax® Pest Control Solutions — Local Trust, Eco-Friendly Results

We partnered with PestMax®, a family-owned pest control company serving Southwest Florida, to design and build a mobile-first website. The platform boosts online bookings, highlights services across multiple cities, and builds trust with their “No-Hassle Guarantee.”

Scope: UX/UI • Local SEO • CMS • Conversion Optimization

Client

PestMax® Pest Control Solutions — trusted, family-owned pest control provider with over 20 years of service in SWFL.

Mission

Build a mobile-first platform that drives bookings, presents pest solutions clearly, and reinforces trust through guarantees and eco-conscious methods.

Deliverables

  • Responsive Website Design
  • Service & Location Pages
  • Online Booking & Contact
  • Local SEO Optimization
  • Guarantee & Trust Signals

Main Challenges

Service menu • Regional presence • Trust • Conversion

Comprehensive Service Menu

Needed clear presentation of services across ants, rodents, spiders, bed bugs, and more.

Regional Visibility

Required optimization across multiple Florida communities like Naples, Fort Myers, and Cape Coral.

Trust Building

The “No-Hassle Guarantee,” pet-safe treatments, and same-day response needed prominent display.

Lead Conversion

Simplify scheduling and calls-to-action for users on all devices.

Our Solutions

Mobile-first design with strong trust signals

Design & UX

Crafted a clean design with urgent CTAs like “Schedule Appointment.” Service icons improved scannability across devices.

Features & Functionality

Integrated 24/7 contact, service navigation by pest type & city, plus clear trust badges like same-day scheduling & eco-friendly methods.

SEO & Marketing

Optimized for keywords like “pest control Naples FL,” added structured data, and configured analytics for conversion tracking.

Technical Stack

Responsive HTML5, CSS3, JS frontend layered on a PHP CMS. CDN-deployed and optimized for performance.

Key Results

Boosted bookings, engagement, and visibility

+85%Increase in online appointment requests
+60%Higher mobile engagement time
-45%Drop in bounce rate on service/location pages
↑ RankingsImproved for city-specific pest control queries

Project Timeline

8 weeks total

Weeks 1–2

Discovery, UX research, and copy refinement.

Weeks 3–4

Wireframes, UI design, and CTA hierarchy.

Weeks 5–6

Development, CMS setup, and responsive integration.

Week 7

Content population (pest icons, service areas, guarantees) and testing.

Week 8

Launch, analytics setup, and client training.

Gallery

Tech Stack & Deliverables

Optimized for local service businesses

Front-End

HTML5, CSS3, JavaScript

Back-End

PHP CMS for service updates

Integrations

Structured data, Google Analytics, booking/contact forms

Assets

Brand icons, UI design, guarantee content

Lessons Learned & Best Practices

  • Service-heavy sites need visual cues and icon-driven navigation.
  • Trust badges like “No-Hassle Guarantee” placed prominently increase conversions.
  • 24/7 contact options reduce friction and boost leads.
  • Region-based segmentation improves both SEO and user experience.