Cipriani Construction — Custom Homes & Renovations
We partnered with Cipriani Construction, a family-owned home building and renovation company in Wallingford, CT, to design and build a modern, mobile-first website that highlights their craftsmanship, builds trust with homeowners, and streamlines estimate requests.
Cipriani Construction Website Design & Development Overview
Client
Cipriani Construction — A family-owned custom home building and renovation company serving Wallingford, CT and surrounding areas.
Mission
Showcase craftsmanship, build local trust, and provide an easy way for homeowners to request estimates through a modern, mobile-first platform.
Deliverables
- Information Architecture & UX
- Responsive Web Design
- Service-Specific Pages
- CMS Integration
- SEO & Analytics
Challenges in Designing the Cipriani Construction Website
Diverse Service Offerings
Needed to clearly present a wide range of services including kitchens, baths, additions, decks, roofing, and custom trim.
Building Trust Online
Essential to convey professionalism, reliability, and craftsmanship to a local homeowner audience.
Mobile Usability
Many users research home projects on phones; the new site had to perform flawlessly on mobile.
Lead Capture
The old site lacked a streamlined way for homeowners to request estimates or inquiries.
UX, Development, and SEO Solutions for Cipriani Construction
Design & UX
Modern layouts with rich project imagery, mobile-first grid, clear service categories, and a strong local identity.
Features & Functionality
Dynamic hero sections, dedicated service pages, customer testimonials, and a clear “Get Started” estimate CTA.
SEO & Marketing
Local SEO optimization for service queries, schema markup for local business, and Google Analytics integration.
Technical Stack
Custom HTML5/CSS3/JavaScript front-end with PHP CMS backend. Hosted in the U.S. with CDN and optimized images.
Results Achieved from the Cipriani Construction Website Redesign
Cipriani Construction Website Project Timeline & Milestones
Weeks 1–2
Stakeholder interviews, UX discovery, project planning.
Weeks 3–4
Wireframes, UI design, approvals.
Weeks 5–6
Front-end development, CMS setup.
Week 7
Content population, testing, performance optimization.
Week 8
SEO fine-tuning, analytics, privacy compliance, go-live.
Cipriani Construction Website Design Gallery & Visual Highlights
Technology Stack and Deliverables for the Cipriani Construction Website
Front-End
HTML5, CSS3, JavaScript
Back-End
PHP CMS with custom templates
Integrations
Google Analytics, Local Business Schema
Assets
UI Kit, photo galleries, testimonial module
Lessons Learned and Best Practices from the Cipriani Construction Case Study
- High-quality visuals of real projects drive trust and conversions.
- Clear CTAs like “Get Started” significantly increase leads.
- Local SEO with service-specific pages captures targeted traffic.
- A modular CMS empowers clients to update content independently.