Champion Sports — Modernizing a Legacy Brand
Champion Sports has been a trusted, family-owned supplier of high-quality sports,
fitness, and physical education equipment since 1961, with roots in Bronx, NY, and now operating
from a 150,000 sq. ft. warehouse in Marlboro, NJ. Supplying over 2,000 products across athletics,
schools, and team sports, our agency was engaged to modernize their online presence by creating a
mobile-first e-commerce platform that better serves dealers and resellers while honoring their
legacy of quality and service.
Champion Sports Website Design & Development Overview
Client
Champion Sports — supplying 2,000+ products for athletics, schools, and team sports since 1961.
Mission
Refresh the eCommerce experience to serve dealers and resellers with speed, trust, and modern usability, while honoring decades of family-owned heritage.
Deliverables
- Mobile-First UX/UI Design
- Dealer Portal & Quick Order
- Digital Catalog Integration
- SEO & Category Optimization
- Private-Label Messaging
Challenges in Modernizing the Champion Sports B2B E-Commerce Platform
Extensive Product Catalog
Needed to streamline navigation across numerous categories—from Agility to Yoga & Pilates—while simplifying dealer access.
Legacy to Digital Transition
Redesign site and UX to match modern eCommerce expectations while respecting brand heritage.
Dealer Engagement
Enable seamless ordering, account registration, and reseller-focused tools like quick order and private-label options.
Highlight Reliability
Reinforce “Family Owned & Operated Since 1961” and their reputation for product quality and service.
UX, Dealer Portal, and SEO Solutions for Champion Sports Website
Design & UX
Created a cleaner, modern interface with “Shop All” navigation, trust signals like the “Family Owned Since 1961” label, and streamlined visual hierarchy.
Features & Functionality
Enhanced Quick Order forms, dealer registration, private-label branding, and product showcases for featured gear and Rhino Pickleball.
SEO & Marketing
Optimized secondary pages like “Why Partner with Champion Sports.” Implemented structured content for products and catalog browsing.
Technical Stack
Responsive HTML5/CSS3/JavaScript front-end with CDN-backed infrastructure for performance and scalability.
Results Achieved from the Champion Sports Website Redesign
Champion Sports Website Project Timeline & Milestones
Weeks 1–2
Strategy, product categorization, dealer workflows
Weeks 3–4
Wireframes & UI design focusing on featured modules
Weeks 5–7
Front-end build and dealer portal development
Weeks 8–9
Quick Order, catalog integration, featured listings
Weeks 10–11
SEO optimization, performance tuning, QA
Week 12
Launch, training, and go-live
Technology Stack and Deliverables for the Champion Sports Website
Lessons Learned and Best Practices from the Champion Sports Case Study
Front-End
HTML5, CSS3, JavaScript (responsive)
Back-End
Dealer account system, Quick Order form, catalog integration
Integrations
Featured Products, Private Label, Search/category pages
Assets
Product images, category icons, dealer-focused messaging
Lessons Learned & Best Practices
- Dealer-specific tools like Quick Order reduce B2B friction.
- Maintaining legacy messaging strengthens brand trust.
- Featured product merchandising improves engagement.
- Private-label opportunities are powerful reseller value-adds.