Does Email Marketing Campaign Actually Work?

Despite being a popular marketing tool, many debate its effectiveness and believe that it hardly can influence visibility and sales of a company. Codepeko, a leading digital marketing company, which often runs strategic e mail campaigns for its clients, feels otherwise. In this article, let us find out if email marketing campaigns actually work. Here are some quick facts on E Mail marketing:-

• As per ‘DMA’, E mail marketing has a ROI of 3800%.
• 82% of B2B and B2C companies use email marketing technology.
• B2C companies report conversion rates as high as 50% by leveraging email automation.
• Automated email campaigns contribute to over 21% of the email marketing revenue. However triggered campaigns with strategic approach fare much better and are responsible for over 75% of email revenue.
• Personalized emails are more effective as they improve the click through rates by 14% on an average and conversion rates by 10%.
• As high as 760% increase in revenue has been noted by marketers through segmented email campaigns.
• As per ‘McKinsey’, E mail’s effectiveness in acquiring new clients is 40x higher than Facebook or Twitter.
• ‘Monetate’ states that email marketing drives more conversions than any other marketing channel which includes both search and social media. Also, as per ‘McKinsey’, the average order value through an email is at least thrice more than that of social media.
• ‘Campaign Monitor’ states that email marketing generates $38 revenue against every $1 spent.

Conclusion

The above figures clears all doubt about the importance of emails in marketing campaigns and explicitly proves its effectiveness.
Want to run a email campaign for your business? Contact us at pradeep@synaptic.in the branding experts today!.

Signs That Indicate You Need to Change Branding Strategy

When would it be an appropriate time for you to change your branding strategy? Well, ask yourself the following questions and you would probably come to a logical answer by the end of it.

• Are you unable to reach your target audience despite of all efforts? It can be that they weakly relate to your brand.
• Does your logo still look fresh or it has gathered the dust of time and needs to be tweaked a little?.
• Have you changed your company’s vision or objective? If you have, it certainly calls for a change in your brand identity.
• Is your branding consistent all through? Inconsistency might be harmful for your brand. It is a hint for you to change your strategy and develop a steady image across board.
• Have you altered your product line or services? Is your brand a reflection of what you are offering today?.
• Are you losing out on business indirectly due to a brand new campaign launched by your competitor? You might consider changing your own brand image to be a match.
• Are you looking at expansion and growth? You might have to keep the bigger picture in mind and realign your branding accordingly.

The big brands, even the biggest ones like Yahoo and Google have changed their logos and branding strategies to keep up with time. So, if you feel, it is time for your brand to get a makeover, wait no further. Contact us at pradeep@synaptic.in the branding experts today!.

7 Tips for Building an Attractive Website That Engages Users

Here are 7 tips from Codepeko, a leading edge web designing firm, that might bring greater traffic to your website and fetch you progressive results.

Catchy URL
The name after ‘www’ should be catchy and very easy to remember by the audience. Also, it should be relevant to your business and its offerings to be quickly recalled and often visited.

Responsive Website
Most of your viewers are seeing your site on a mobile or a tablet, making it must for your site to be responsive and equally compatible on every device. Ensure that you do not miss on this aspect.

Choice of Colours
Red, blue, yellow, orange or black – which colour shall make your site look more attractive? Every colour resembles something and it is very important to choose a combination which resonates with your business and its objectives.

Crisp Content
Right words in lesser amounts are more likely to interest consumers than extensive content. Make sure your website features to-the-point content which conveys apt message.

Minimized loading time
It is very important for your site to get loaded instantly after entering the URL, lest the user might decide to skip yours and jump to the next website.

Social Media Sharing
Wouldn’t it be great if someone could share interesting articles and information straight from your website to social media platforms? Make your website more user-friendly by allowing easy social media sharing.

Chat Window
Who doesn’t like a personalized touch? A chat pop-up window provides just that for your web visitors by offering them answers to the question without having to search for them all through the site.

Want to hone your website building skills further? Contact us at pradeep@synaptic.in.

Top 5 web development trends of 2017

Responsive Design
Websites are now being more often viewed on mobiles and other hand-held devices than laptops and PC’s. Responsive designs which allow seamless access of a website on multiple devices, has thus become a necessity for all the companies.

Artificial Intelligence
Imagine a man-made intelligence program assisting people and companies in complex tasks with minimal manual intervention! That is what ‘The Grid’, an AI driven website creation program does for its users by creating websites on its own as per user-inputs and preferences, with the user only have to work on the content bit. Companies like Google and Wikimapia are also using AI extensively to improve the performance of their search engine platforms.

Virtual Intelligence (VI)
Wouldn’t it be wonderful if someone could take you on a virtual tour to your shortlisted residential project before you could actually decide to invest in it? Companies are working hard on the VI evolution to make it a living reality through apps and website.

Internet of Things
How would it be entering home to a piping hot coffee steaming in your electric kettle, absolutely ready to be served? This is one of the things amongst endless others that IoT intends to do – by connecting the non-internet connected household appliances and other stuffs to the internet. Doing this shall pose a major challenge for web developers, as they shall develop relevant apps that not just uses, analyze and display device’s data but also protect it from hackers.

Static site generators
The static sites are getting increasingly popular amongst bloggers and alike, who like the fact that they can easily convert plain text to a static blog/website through this. Besides, it also costs lesser and offer better speed and performance.
Get a terrific website designed today. Contact us at pradeep@synaptic.in.

A strong logo reflect your brand’s personality and builds identity

Logos are not just a graphic design or for namesake. They actually speak volumes about your brand and reflect what it stands for. Consumers associate your logo with the personality of your brand.
Your logo frames a picture of your business in their mind, making it essential for you to give yours a deep thought before you arrive at the final version.

Here are few things that Codepeko, a leading graphic designing and web development company in India, believes that one should consider while finalizing a logo:-

• A logo should reflect your brand’s values and its personality. It should clearly communicate your promise to the customers by the way of right combination of picture, colours and design.
• Simple and free of clutter –that is how a logo should be to register in the mind of target audience with ease.
• Your logo shall appear everywhere: collaterals, pen, t-shirts, bill boards, etc. The design thus needs to be adaptable to look good universally.
• Your logo should be specific to the target audience you aim to capture and be capable of developing an instant connect with them.
• It should stand out from competition in its own special way so that people remember you instinctively.
• Timeless logos are ones that can last for a hundred years and still look fresh and classic. Factor in this element while designing your logo.

Want a logo that people will find tough to forget. Call us today!

10 Easy Ways to Take Your Brand to the Next Level

Master your field – Make sure that you are not jack of all trades. Master in and out about your brand and its products and services to turn tides in your favour.

Get a mascot – What is the first thing that pops-up in your mind on seeing a ‘Zoozoo’? Vodafone of course. Such is the power of brand mascots.

Go digital – Digital marketing can help you get a larger market share in a short term. Do not miss on this aspect. Contact Codepeko, experts in digital marketing.

Change your logo – A change in logo can be an effective way to strengthen your brand in accordance to the changing times. Think about it!

Promotions and offers work – Sale! Sale! Sale! You crave for it and so do your consumers. Give them great offers in accordance to your business model.

Build online reputation – Make sure that your reputation is being well-managed online. One bad impression may have several negative repercussions on the World Wide Web.

Find a new use for your product – A black tape can be used to seal electric wires and also for decorating a scrap book. Think of innovative usage of your product and market accordingly.

Find alternative ways to sell – Cold-calling, in-person visits, SMS & E-mail campaigns, seminars, promos and discount, free sampling…..think which model can add on to your product sales and go for it.

Tweak your website – Websites should be attractive, easy to understand and simple to navigate. Your audience appreciates all these and a new look every now and then. Grab user attention through this mode.

Become more customer-oriented – Customer is the king; always have this in mind. Fine-tune your process flow and everything surrounding it to give your customers a better experience.

Above all, conduct a SWOT analysis to know your strengths and weakness and identify your opportunities and threats. Work on it and re-position your company as per your aspirations to create a win-win situation.

Branding It Right – Essential Basics for Strong Brands

Here are few basic of branding which should never go wrong if you are desirous of creating an enviable brand.
A great logo
The single most identity of your brand that people would associate you with and create brand recall is your logo. Ensure you get a great one.

Story to tell
People love stories and brands that have it. Tell a story that your audience can relate to and one which shall linger on their minds for long.

Reveal your personality
Let your brand’s core values and its personality reflect through every platform – internal and external. Let people know what your brand stands for and what can they expect.

Create a synergy
Let every person within your team speak the same brand message. Align every aspect of your brand with this message and show the audience a consistent picture.

Smart collaterals
Create awesome collaterals for your company. Ensure that your brochures, banners, pamphlets, etc. follow a standardized colour theme and have your company logo.

Competitive website
Website often serves as the first interface between your consumer and your brand. Ensure that it is simple, relevant, attractive and informative. If required, take expert help from leading web developers, Codepeko.

Stand true to your brand promise
Deliver what you promise. That’s the secret to happy customers and repeat business.

Have any marketing questions or want to raise any doubt that bothers you? Contact us at pradeep@synaptic.in

Key things to consider while designing an email template

Codepeko, an ace web and graphic designer, have come up with 7 useful tips for designing an email template that can come handy while you have a successful campaign on your mind.

1. Simplicity is the best policy. This statement applies best while you are creating email templates. Keep them simple so that the readers stay focussed on the message that you want to convey.

2. MS Word is a useful tool but not very good while creating templates. Instead use a third party email template creator, Dreamweaver or Notepad.

3. Readers hate to scroll sideways while reading a marketing email. Ensure that your email is sized right (preferably less than 650 pixels wide) to grab equal attention across all email clients.

4. Replace HTML bullet points as they may appear broken or missing when used in email templates, not giving the readers a pleasant experience. You may use ‘-‘or ‘*’ instead.

5. Most of your users are browsing your email on Gmail, Yahoo, etc. Since these mailbox do not support BODY, DOCTYPE, and HEAD tags, it is best to use inline CSS to avoid this issue.

6. Lotus Notes does not support image files with a ‘.png’ extension. As a thumb rule, use ‘.jpeg’ and ‘.gif’ images only.

7. Avoid using videos in your email templates. It is most likely that it would not be allowed by the mail client (most of them restrict rich media content). Alternatively, give a link of your video in the email content and capture a screenshot and embed it in the template design.

Did you like these tips? For further support, Contact us at pradeep@synaptic.in

Ecommerce Evolving India: Then and Now

Ecommerce market share has been steadily growing for the last few years and as per forecast, the evolution shall be stupendous. India, with its 3rd largest internet user base, is expected to lead the ecommerce market in Asia Pacific region, after China and Indonesia.

• Indian ecommerce sector, which was valued at $3.8 billion in 2009, recorded a 55% growth in a span of 7 years and valued $16 billion in 2016.
• The sector is expected to reach a valuation of $47.5 billion by 2020.
• 6 million new consumers are being introduced to the Indian ecommerce platform every month.
• A study by Indian Institute of Commerce estimates that India shall generate revenue of $100 million by 2020 through the ecommerce platform.

A push by Modi government

Demonetization of existing currency (Rs. 500 and Rs. 1000 notes) in the last quarter of 2016 had a booster effect on online sales. This move starved the country of physical currency and persuaded its people to use ecommerce platforms to meet their needs.

As India was predominantly a cash economy, this move adversely affected both online and retail sales for a short while. However, in the long run, it is expected to bring a change and usher Indians to adopt alternative payment methods and help India become a cashless economy, thus benefitting the ecommerce industry largely.

The Digital India Program launched by Prime Minister, Mr. Narendra Modi is a definitive step towards providing Indians with easy access to information technology services, especially in rural and semi-urban areas. The mobile subscriber base and number of internet users in India is expected to double in the period 2016 to 2020.

The figures were measured at 1.12 billion and 391 million respectively as on 31st December 2016. With mobile users contributing significantly to ecommerce sales and continuous efforts for improved internet connectivity by the government, the online marketplace shall be accessed by a larger number of users henceforth, and the sector shall thus enjoy a speedy growth.

User friendly ecommerce site – a must to succeed

Besides dozens of external factors that influence the ecommerce sector, one that really matters for an online business to succeed is an easy to navigate, user-friendly e-Commerce website.

Codepeko, an eminent web development company in Delhi believes that a good site with accurate product information can help online businesses gain higher number of views and larger number of transactions.

Benefits of Website over Mobile Apps

A website has various intrinsic benefits when compared to mobile applications as given below:

Reachability:Since a website is available across various platforms and could be effectively shared amongst various users, and additionally through search engines, it has far more reachability when compared to a mobile application.